Digital Marketing and E-Commerce Specialist with AI
Learn how AI optimizes and automates digital marketing and e-commerce strategies.
About this course
This course provides a deep understanding of how Artificial Intelligence (AI) can be integrated into digital marketing and e-commerce. Participants will learn to use AI tools to optimize campaigns, segment audiences, and create personalized content. The course also covers AI-driven behavior analysis and automated systems to improve customer management. E-commerce specialists will be trained to use AI for optimizing platforms, checkout processes, and enhancing the shopping experience. The course includes insights into the future of digital marketing technologies, including predictive analytics, dynamic retargeting, and using machine learning for decision-making.
What you'll learn
- AI tools for marketing strategies
- Automated campaign planning
- Personalization with AI
- AI-driven e-commerce optimization
Course includes:
- 320 hours of in-depth AI digital marketing training
- Practical exercises with AI tools
- Access to current AI marketing tools
- E-learning resources and community support
Requirements:
- Basic knowledge of digital marketing
- Interest in AI and e-commerce
- Computer with internet access
- No special knowledge of AI required
Course content:
- Fundamentals of Digital Marketing and the Role of AI
- Integrating AI into Marketing Strategies
- AI Tools for Campaign Planning and Optimization
- Automated Audience Identification and Segmentation
- AI-based Behavior Analysis and Customer Insights
- Creating Buyer Personas with AI
- Automated Content Creation and Optimization
- AI Tools for SEO-Optimized Texts, Images, and Videos
- AI-Powered Storytelling and Content Personalization
- Using AI for Keyword Research and Optimization
- AI-Powered Advertising Campaigns (Google Ads, Bing Ads)
- Performance Maximization with AI-Powered Bid-Management Tools
- Automated Content Planning and Publishing
- AI-Based Audience Analysis for Social Media Platforms
- Using AI Tools for Automated Community Interaction and Engagement
- Automated Creation and Optimization of Email Campaigns
- AI-Based Personalization and Segmentation of Email Lists
- AI-Powered Analysis of Open and Click-Through Rates
- Personalized Customer Outreach and Offers with AI
- Automated Customer Journey Optimization with AI
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