Google Ads and Analytics Manager with AI
Learn to use AI to optimize Google Ads and Analytics campaigns for better performance.
About this course
This course provides an in-depth understanding of how Artificial Intelligence (AI) can be integrated into Google Ads and Google Analytics to optimize marketing campaigns and make data-driven decisions. Participants will learn how to use AI-powered bidding strategies, keyword optimization, and automated ad text creation to enhance their Google Ads campaigns. The course also covers the use of Google Analytics 4 (GA4) with AI features, including automated reporting, user behavior prediction, and conversion rate analysis. By the end of the course, participants will be equipped to integrate cutting-edge AI tools into their Google Ads and Analytics strategies to optimize ad spend and maximize ROI.
What you'll learn
- AI-powered Google Ads optimization
- Automated ad creation and bidding strategies
- Using Google Analytics with AI
- AI-based conversion and revenue forecasting
Course includes:
- 160 hours of hands-on training in Google Ads and Analytics
- Access to AI-powered tools and automation techniques
- Practical exercises to optimize campaigns
- Access to course materials and AI resources
Requirements:
- Basic knowledge of Google Ads and Analytics
- Interest in AI and automation technologies
- Computer with internet access
- No prior AI knowledge required
Course content:
- Introduction to AI-Powered Google Ads Features
- Automated Bidding Strategies with AI
- Smart Campaigns and Performance Max
- Using Machine Learning for Bid Adjustments
- AI-Powered Keyword Optimization
- Automated Ad Text Creation and Optimization
- Dynamic Search Ads and Automated Keyword Detection
- Using AI for Ad Placement and Audience Segmentation
- AI-Driven Targeting Strategies (e.g., Audience Matching)
- Automated Ad Rotation and A/B Testing
- Using Google Ads Scripts for Automation
- Optimizing Ad Spend with AI-Based Budget Allocation
- AI-Powered Conversion Prediction
- Analyzing Campaign Performance with AI in Google Ads
- Introduction to Google Analytics 4 (GA4) with AI Features
- Automated Reports and Dashboards in Google Analytics
- Machine Learning in GA4 for Predicting User Behavior
- Detecting Anomalies and Trends in User Data
- AI-Driven Segmentation and Custom Audiences
- Using Predictive Analytics for Revenue Forecasting
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